Product Management

Why product research is as important as it gets

Put away your white lab coats, whiteboards, and microscopes – the process of conducting product testing is becoming more and more interactive and provides rapid results. There was a time when product research meant a laboratory-like setting with months of prep time. In the fast-paced technology and product landscape of the 21st century, that no longer holds true. Product research has…
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Product Management

Emotion-driven product use case design

Building products is a creative and sometimes messy process. It requires entrepreneurs and product managers to balance coming up with moonshot and ambitious ideas while prioritizing them to make sure they are aligned with the mission of their company and solving real…