Day: November 25, 2018

Why product research is as important as it gets

November 25, 2018

Put away your white lab coats, whiteboards, and microscopes – the process of conducting product testing is becoming more and more interactive and provides rapid results.   There was a time when product research meant a laboratory-like setting with months of prep time. In the fast-paced technology and product landscape of the 21st century, that […]

Read More

Emotion-driven product use case design

November 25, 2018

Building products is a creative and sometimes messy process. It requires entrepreneurs and product managers to balance coming up with moonshot and ambitious ideas while prioritizing them to make sure they are aligned with the mission of their company and solving real scalable problems. Some may think that creativity and structured thinking collide or impede […]

Read More

Managing Internal Stakeholders as a Product Manager

November 25, 2018

If you are a Product Manager and have worked at least at one startup, then I’m certain you are familiar with the concept of resource constraints, and the simple fact that there’s never enough time or resources (engineers, designers, testers, etc.) to get everything done on time. In my experience, this is also an exponential […]

Read More