AI taking revenue growth to the next level
Open any website and the chatbot is ready to serve you. Bots are not new, but an increasing number of marketers are now using the services of chatbot to engage visitors during the conversion process. It is estimated that by 2020, 85% of the customer relationship will be managed by bots.
Marketers until last year were hesitant to incorporate AI into…
Methodology Vs Idea based Product Management Approach
I recently read an article by Gabriel Steinhardt on the current state and future of product management. He describes the Dichotomous future of Product Management where he foresees the evolution of two approaches to…
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Product Management Frameworks you should know as a Product Manager!
January 27, 2018
AIPMM
Product Management Framework
Source
Another Version
Source
BlackBlot
Product Management Tool kit (PMTK) Action Team Model
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ISPMA
Product Management Framework
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Pragmatic Marketing
Framework
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PRODUCT FOCUS
Product Activities…
AA-ISP Gurgaon Chapter won the best International Chapter of the Year Award
October 13, 2017
A great moment for our Local India Chapter when we won AA-ISP International Chapter of the Year Award.
We participated in the AA-ISP Leadership Summit 2017 in Chicago. It was a great experience to learn about the money making sales technology and best digital sales…
Published at Product Nation
With ongoing expeditious advancements in communication, social media, cloud, mobility and related technologies – sales is on a continuous path for digital transformation. This is going to place inside sales teams at a strategic position in…
Scale B2B SAAS Business: 1 million USD ARR to 5/10 million USD ARR
December 27, 2016
Scaling up – what does it mean?
To begin with, what does a question- “When you want to Scale up your sales” really mean? Scaling up sales means to achieve Predictable Revenue with targeted ARR/MRR numbers. The Sales and Marketing works efficiently to generate…
What you are going to learn here, may open doors to unlimited opportunities if practiced in a constructive manner. There is no purpose to write a cold email if your offer doesn’t have any realistic value for the Receiver.
A. Manual approach with 5-8 minutes work per…
I am a Product Manager of B2B SAAS (Enterprise/ SMB) Product since last few years and have fair enough idea on the same. I talked to numerous Product Managers in B2C SAAS space. Here is the list of differences/ similarities in roles and challenges which PMs face on the 2…
How is a Product Manager responsible for User Growth and User Retention?
July 23, 2016
User Growth and User Retention Journey
Lets assume, Flight Booking Website or App as B2C SAAS Product and Cloud CRM as B2B SAAS Product.
Acquisition (Marketing) and Activation are the aspects of User Growth. Product Management for Flight Booking App involves marketing…
