Author: Varun Mittal

I am the Chief Editor of Saastras media site. I love to write and talk about product management, marketing, and digital sales aspects related to Enterprise Software and B2B SAAS products

Product Management Dynamics in a Start-up (Part 2)

November 10, 2018

As any start-up evolves, it goes through different stages such as validating an idea or establishing product-market fit or scaling up. Whether you are a founder or a Product Manager, you need to understand the dynamics of product management as your start-up goes through different stages. Today my guest is a serial entrepreneur, Subinder Khurana. […]

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Product Management Dynamics in a Start-up (Part 1)

October 10, 2018

As any start-up evolves, it goes through different stages such as validating an idea or establishing product-market fit or scaling up. Whether you are a founder or a Product Manager, you need to understand the dynamics of product management as your start-up goes through different stages. Today my guest is a serial entrepreneur, Subinder Khurana. […]

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Top 5 things for High Impact Product Management

October 10, 2018

Product Managers engage in varied activities in their day to day jobs. PMs may lose sight of their top product goals and OKRs while performing hundreds of activities they are supposed to handle. How should PMs pick and choose among numerous activities and cut down noise to simplify their work? And how those chosen activities and tasks […]

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Practical Tips for Aspiring Product Entrepreneurs

October 10, 2018

Are you daydreaming about your product idea? Know the unknown, before you take the plunge. My Guest is a recent SAAS product entrepreneur, Puneet Kataria Founder of Customer Success Box. He recently raised funding of 1 million dollars for his start-up. In this episode, I talk with Puneet about his start-up journey around getting an […]

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Becoming a More Strategic Product Manager

October 10, 2018

Product management, by design, is hands-on. Product Managers dive into the details, get their hands dirty, be part of the daily push and pull. PM jobs are by nature very tactical. However, tactical work smothers the more strategic parts, limiting the impact. Customers never see our breakthrough products. Competitors never quite feel our punch. Our […]

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Recipe of Software Product Marketing

October 10, 2018

David Daniels is a Product Marketing Guru has observed that Product Marketing is largely misunderstood by organizations and professionals. He talks about his secret recipe applicable for creating Product Marketing framework in any tech company. He highlights the basic differences between product management, product marketing, and sales enablement.

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Big Fish, Small Fish. What they can learn from each other

October 10, 2018

Product Managers working at start-ups or large companies have their own challenges pertaining to the size of their company or product business. Do Product Management approach, principles and practices change depending on company size? As in physics, size/ mass can manifest the momentum, large and small devise their own methods to succeed. Hans-Bernd Kittlaus, a […]

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AI Based Marketing Trends in 2018

September 18, 2018

AI taking revenue growth to the next level Open any website and the chatbot is ready to serve you. Bots are not new, but an increasing number of marketers are now using the services of chatbot to engage visitors during the conversion process. It is estimated that by 2020, 85% of the customer relationship will be managed […]

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Uncover Myths of Product Management & Marketing in 2018

April 1, 2018

Methodology Vs Idea based Product Management Approach I recently read an article by Gabriel Steinhardt on the current state and future of product management. He describes the Dichotomous future of Product Management where he foresees the evolution of two approaches to Product Management – Idea based and Methodology based.   The Generalization, Business, and Technology […]

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Product Management Frameworks you should know as a Product Manager!

January 27, 2018

AIPMM Product Management Framework Source Another Version Source BlackBlot Product Management Tool kit (PMTK) Action Team Model Source ISPMA Product Management Framework Source   Pragmatic Marketing Framework Source PRODUCT FOCUS Product Activities Framework Source Proficientz B2B Product Management Framework Source Sequent Learning NETWORKS Product Management Framework Source Spice Catalyst Agile Product Management Framework Source 280 […]

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AA-ISP Gurgaon Chapter won the best International Chapter of the Year Award

October 13, 2017

A great moment for our Local India Chapter when we won AA-ISP International Chapter of the Year Award. We participated in the AA-ISP Leadership Summit 2017 in Chicago. It was a great experience to learn about the money making sales technology and best digital sales practices. Here is the event snapshot for you. Award Reception […]

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BPO Talent To Be Groomed For Inside Sales In SaaS India

December 27, 2016

Published at Product Nation With ongoing expeditious advancements in communication, social media, cloud, mobility and related technologies – sales is on a continuous path for digital transformation. This is going to place inside sales teams at a strategic position in sales and marketing process, in terms of significance. A shift is being observed from field sales […]

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Scale B2B SAAS Business: 1 million USD ARR to 5/10 million USD ARR

December 27, 2016

Scaling up – what does it mean? To begin with, what does a question- “When you want to Scale up your sales” really mean? Scaling up sales means to achieve Predictable Revenue with targeted ARR/MRR numbers. The Sales and Marketing works efficiently to generate sustained demand and Customer Success is able to manage such demand […]

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How to get Email ids of any person you want to contact?

July 24, 2016

What you are going to learn here, may open doors to unlimited opportunities if practiced in a constructive manner. There is no purpose to write a cold email if your offer doesn’t have any realistic value for the Receiver. A. Manual approach with 5-8 minutes work per contact Try to find domain name of the company […]

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Product Management in B2B SAAS Vs B2C SAAS

July 23, 2016

I am a Product Manager of B2B SAAS (Enterprise/ SMB) Product since last few years and have fair enough idea on the same. I talked to numerous Product Managers in B2C SAAS space. Here is the list of differences/ similarities in roles and challenges which PMs face on the 2 sides. Lets assume, Flight Booking Website […]

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How is a Product Manager responsible for User Growth and User Retention?

July 23, 2016

User Growth and User Retention Journey Lets assume, Flight Booking Website or App as B2C SAAS Product and Cloud CRM as B2B SAAS Product. Acquisition (Marketing) and Activation are the aspects of User Growth. Product Management for Flight Booking App involves marketing aspect as well. However, this is not directly applicable in case of CRM. […]

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Step by Step Approach for Product Roadmap

July 22, 2016

We all as Product Managers must have a Roadmap. Why?  It defines your Product Journey. Its better to acknowledge the same and work to create effective roadmaps for a predictable product journey vis-a-vis your product goals and initiatives. Step 1: First of All, you need to define your Product Goals. The Product Goals can be your Product, Sales, Marketing or any […]

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Looking for Interview Calls? Apply the Science of Self Sales.

July 12, 2016

Ask any sales guy, How important are the leads for him? He may talk for hours on the same. In fact within sales teams, one major area of conflict is leads’ ownership. Who owns that lead? Every sales guy wants leads since it’s the starting point of sales lifecycle in any type of business in the […]

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Insights From AA-ISP Roundtable On Social Selling

July 10, 2016

Originally published here AA-ISP (American Association of Inside Sales Professionals) Gurgaon and Noida Chapter held its first quarterly meeting for the year 2016 on 19th March that revolved around the buzzing topic of Social Selling. The event was a huge success and witnessed a diverse audience from Marketing, Sales and Inside Sales domain. This time […]

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Takeaways from AA-ISP International Insidesales Day

July 10, 2016

It was a great evening at AA-ISP International Inside Sales Day on 4th December. This was a virtual event which happened globally at all the chapters of AA-ISP in US, Brazil, Europe, Asia and Australia. We conducted the event at our local Gurgaon chapter as well at Insidesales Box Office. Being the Chapter President, I have […]

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AA-ISP Gurgaon Chapter Launch – How to show love to your Inbound Leads?

July 10, 2016

Puneet Kataria, VP Sales, Kayako gave an awesome session on Insidesales in B2B SAAS Business Location – Kayako, Gurgaon Office

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Product Management Principles for Life

July 5, 2016

An organization defines the ultimate goal called Vision it wants to achieve and hence everyone in the organization at personal and team level work towards that vision. The mission comes from vision as what would an organization do to achieve the vision. Similarly, an individual should also define a vision and mission statement for self as a […]

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Why Product Professionals need to know Self Selling?

June 22, 2016

Personal Selling as we all know is done by a sales professional to persuade another person (representing Buyer) to buy the products/ services. Personal Selling practices are known to Sales professionals in Businesses since its the part of their job. Is there any significance of personal selling in your professional or personal life? How is Personal Selling applicable in […]

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How to create an opportunity from Linkedin Endorsement?

June 21, 2016

Do you know if your network like you on Linkedin? One way you would get to know that is when any of your contacts endorse you for the skill you have mentioned on your page. What’s next?  Its good to have endorsement lying on your page to show the recruiters or your business prospects that people acknowledge […]

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7 ways to build domain expertise for Product Managers

March 20, 2016

In the last blog, I talked about Domain expertise – Does it really matter to a product manager? Question is how to build domain expertise. I would like to tell 7 ways to do that – In-house Training – First things begin at home. Talk to your current product management team. Request for a training session on […]

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Domain expertise – Does it really matter to a product manager?

March 12, 2016

A week ago as I was going on a trip with my family, my sister-in-law announced that she is recently given the role of a Product Manager. She was all excited about it and asked me what should be the first thing for her to work on. She started her career with a global pure-play product engineering services firm as […]

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Evolving Software Products Market in India

June 16, 2014

Moving up the value chain – From body shopping to offshore development to consulting Indian IT industry started making its initial footprint in the international market in 1980s when the core business value proposition was cost arbitrage which is still today an important driver for the growth of the industry. As the Indian IT firms […]

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5 Must Haves for Product Entrepreneurs!

May 20, 2013

There has been a rise in technology entrepreneurship as a movement since last 10 years in India before which new technology businesses were essentially due to business expansion by corporate and business communities in India. Now, we are witnessing the rise entrepreneurial community at grass root level comprising of technocrats driven by innovation and passion […]

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