Product Management

Should Product Managers Listen To Salespeople?

November 27, 2018

The newly minted Product Manager did a terrific job in his first presentation to the 20 Sales Heads of the technology products’ company. He started with the description of the market, the actual problem that we are seeking to solve, the current features of our product that partially address the problem, and the future planned […]

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Product Management and those pesky Sales People (or why Rich Mironov isn’t always right)

November 27, 2018

Disclaimer I – I have led my own startup- after about 14 months we hadn’t made any sales so we folded. This experience taught me – that sales are important, nay critical, to commercial survival. I’m not sure this is always obvious to some product managers who are busy over-seeing customer value maps, innovation workshops […]

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Why product research is as important as it gets

November 25, 2018

Put away your white lab coats, whiteboards, and microscopes – the process of conducting product testing is becoming more and more interactive and provides rapid results.   There was a time when product research meant a laboratory-like setting with months of prep time. In the fast-paced technology and product landscape of the 21st century, that […]

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Managing Internal Stakeholders as a Product Manager

November 25, 2018

If you are a Product Manager and have worked at least at one startup, then I’m certain you are familiar with the concept of resource constraints, and the simple fact that there’s never enough time or resources (engineers, designers, testers, etc.) to get everything done on time. In my experience, this is also an exponential […]

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Do you need a Data Science Product Manager in your team?

November 24, 2018

I mentioned in a debrief from the latest Data Leaders Summit, the rise of the Product Manager role within Data Science teams. This was one of a couple of themes that took me by surprise. Over recent years I’ve become used to hearing about the need for more Data Engineers or Analysts to complement Data Scientists. But the focus on […]

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Chief Product Officer Or Chief Product Everything

November 23, 2018

The title of leader is universally enticing to a particular type of person. And while most appreciate that the practice of leadership is difficult, that doesn’t diminish the appeal of status and power. The role of Chief Product Officer is viewed by many in Product Management as the top of the Product job hierarchy. And it’s […]

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Product Management Dynamics in a Start-up (Part 2)

November 10, 2018

As any start-up evolves, it goes through different stages such as validating an idea or establishing product-market fit or scaling up. Whether you are a founder or a Product Manager, you need to understand the dynamics of product management as your start-up goes through different stages. Today my guest is a serial entrepreneur, Subinder Khurana. […]

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Product Management Dynamics in a Start-up (Part 1)

October 10, 2018

As any start-up evolves, it goes through different stages such as validating an idea or establishing product-market fit or scaling up. Whether you are a founder or a Product Manager, you need to understand the dynamics of product management as your start-up goes through different stages. Today my guest is a serial entrepreneur, Subinder Khurana. […]

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Top 5 things for High Impact Product Management

October 10, 2018

Product Managers engage in varied activities in their day to day jobs. PMs may lose sight of their top product goals and OKRs while performing hundreds of activities they are supposed to handle. How should PMs pick and choose among numerous activities and cut down noise to simplify their work? And how those chosen activities and tasks […]

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Becoming a More Strategic Product Manager

October 10, 2018

Product management, by design, is hands-on. Product Managers dive into the details, get their hands dirty, be part of the daily push and pull. PM jobs are by nature very tactical. However, tactical work smothers the more strategic parts, limiting the impact. Customers never see our breakthrough products. Competitors never quite feel our punch. Our […]

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Big Fish, Small Fish. What they can learn from each other

October 10, 2018

Product Managers working at start-ups or large companies have their own challenges pertaining to the size of their company or product business. Do Product Management approach, principles and practices change depending on company size? As in physics, size/ mass can manifest the momentum, large and small devise their own methods to succeed. Hans-Bernd Kittlaus, a […]

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10 Indian Product Managers Who Are Sharing Their Wisdom On Twitter

May 23, 2018

Twitter and product management do not always go hand-in-hand in the Indian context, but amongst Twitter’s 330 million active users, there are some gems one should not miss. We’ve compiled a list of 10 Indian product managers whose roles are as diverse as their field of work and are influencing businesses all across. From topics […]

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Saasy Business, On-Premise Companies can’t ignore! (With Muthu Ranganathan)

May 9, 2018

Varun: Why should on-premise software companies transition to Saas business in 2018? Muthu: If not in 2018, which is already too late, it’s going to be never. Any software company that has an established on-premise software have to transition as customers are getting to it. Many IT departments in companies have started looking at more […]

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Product Owner and/or Product Manager – Don’t Debate the Wrong Issue

April 5, 2018

Recently I was called into a mid-size software organization – and got right in the middle of a heated debate that had obviously been going on for some time. Development wanted to move to a Scrum-like agile model and put pressure on the established Software Product Management (SPM) department to change their name to Product […]

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Uncover Myths of Product Management & Marketing in 2018

April 1, 2018

Methodology Vs Idea based Product Management Approach I recently read an article by Gabriel Steinhardt on the current state and future of product management. He describes the Dichotomous future of Product Management where he foresees the evolution of two approaches to Product Management – Idea based and Methodology based.   The Generalization, Business, and Technology […]

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Product Management Frameworks you should know as a Product Manager!

January 27, 2018

AIPMM Product Management Framework Source Another Version Source BlackBlot Product Management Tool kit (PMTK) Action Team Model Source ISPMA Product Management Framework Source   Pragmatic Marketing Framework Source PRODUCT FOCUS Product Activities Framework Source Proficientz B2B Product Management Framework Source Sequent Learning NETWORKS Product Management Framework Source Spice Catalyst Agile Product Management Framework Source 280 […]

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Ideas to MVP with Bhavya (Founder, zipboard)

January 17, 2018

Varun: There are Product Managers out there who are working to bring their ideas into Products. Would you recommend any set process outline for building an MVP? Bhavya: Before diving into the process laid out, it is necessary to understand that building a product is not a math formula. There aren’t a fixed number of […]

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B2B SAAS Vs Consumer Internet Product Management with Todd Birzer

October 26, 2017

What are the top problems product management teams face? Todd: Product managers, especially those new to their jobs, get buried in the tactical and underinvest in the strategic areas of their work.  They often spend too much time on sales support, technical support or program management, and spend far too little time on market, customer […]

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Product Management in B2B SAAS Vs B2C SAAS

July 23, 2016

I am a Product Manager of B2B SAAS (Enterprise/ SMB) Product since last few years and have fair enough idea on the same. I talked to numerous Product Managers in B2C SAAS space. Here is the list of differences/ similarities in roles and challenges which PMs face on the 2 sides. Lets assume, Flight Booking Website […]

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How is a Product Manager responsible for User Growth and User Retention?

July 23, 2016

User Growth and User Retention Journey Lets assume, Flight Booking Website or App as B2C SAAS Product and Cloud CRM as B2B SAAS Product. Acquisition (Marketing) and Activation are the aspects of User Growth. Product Management for Flight Booking App involves marketing aspect as well. However, this is not directly applicable in case of CRM. […]

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Step by Step Approach for Product Roadmap

July 22, 2016

We all as Product Managers must have a Roadmap. Why?  It defines your Product Journey. Its better to acknowledge the same and work to create effective roadmaps for a predictable product journey vis-a-vis your product goals and initiatives. Step 1: First of All, you need to define your Product Goals. The Product Goals can be your Product, Sales, Marketing or any […]

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7 ways to build domain expertise for Product Managers

March 20, 2016

In the last blog, I talked about Domain expertise – Does it really matter to a product manager? Question is how to build domain expertise. I would like to tell 7 ways to do that – In-house Training – First things begin at home. Talk to your current product management team. Request for a training session on […]

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Domain expertise – Does it really matter to a product manager?

March 12, 2016

A week ago as I was going on a trip with my family, my sister-in-law announced that she is recently given the role of a Product Manager. She was all excited about it and asked me what should be the first thing for her to work on. She started her career with a global pure-play product engineering services firm as […]

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