Industry trends

Is It 2.0 For Indian IT?

“In Biggest IT Deal, HCL Tech To Buy $1.8 Billion of IBM Software” screamed the headlines. While the size of the font in the headlines was because of the dollar figure, one wishes it was more because a leading Indian IT Services company was investing in products. There is reason to be skeptical, though. This happening may be no cause for euphoria (as evidenced by the thumbs-down given to the…
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Industry trends

AI Based Marketing Trends in 2018

AI taking revenue growth to the next level Open any website and the chatbot is ready to serve you. Bots are not new, but an increasing number of marketers are now using the services of chatbot to engage visitors during the conversion process. It is estimated that by…
Industry trends

Evolving Software Products Market in India

Moving up the value chain – From body shopping to offshore development to consulting Indian IT industry started making its initial footprint in the international market in 1980s when the core business value proposition was cost arbitrage which is still today an important…