Product Management

Product Management in B2B SAAS Vs B2C SAAS

July 23, 2016

I am a Product Manager of B2B SAAS (Enterprise/ SMB) Product since last few years and have fair enough idea on the same. I talked to numerous Product Managers in B2C SAAS space. Here is the list of differences/ similarities in roles and challenges which PMs face on the 2 sides. Lets assume, Flight Booking Website […]

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How is a Product Manager responsible for User Growth and User Retention?

July 23, 2016

User Growth and User Retention Journey Lets assume, Flight Booking Website or App as B2C SAAS Product and Cloud CRM as B2B SAAS Product. Acquisition (Marketing) and Activation are the aspects of User Growth. Product Management for Flight Booking App involves marketing aspect as well. However, this is not directly applicable in case of CRM. […]

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7 ways to build domain expertise for Product Managers

March 20, 2016

In the last blog, I talked about Domain expertise – Does it really matter to a product manager? Question is how to build domain expertise. I would like to tell 7 ways to do that – In-house Training – First things begin at home. Talk to your current product management team. Request for a training session on […]

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Domain expertise – Does it really matter to a product manager?

March 12, 2016

A week ago as I was going on a trip with my family, my sister-in-law announced that she is recently given the role of a Product Manager. She was all excited about it and asked me what should be the first thing for her to work on. She started her career with a global pure-play product engineering services firm as […]

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