An organisation defines the ultimate goal called Vision it wants to achieve and hence everyone in the organisation at personal and team level work towards that vision. The mission comes from vision as what would an organisation do to achieve the vision.
Similarly, an individual should also define a vision and mission statement for self as a professional or an entrepreneur.
“You are the product of your own. You need to create a vision, mission, goals and roadmap of the product with your brand name.”
Its very important to freeze upon the destination where you want to go and then choosing your path to reach your destination. Let me state a hypothetical vision of a mid career digital marketing professional in US – “To achieve CMO position in a company and be recognised in the industry for my contribution to marketing profession”. I would like to derive a hypothetical mission from the vision – “To consistently deliver in an organisation as a marketing professional, share best marketing practices with the marketing community and grow by tapping opportunities over my career path”.
Once you have defined your Vision and Mission, its the time to break down your mission into short term goals. The short term goals added over your timeline gives you yearly/ year wise roadmap. As a physical product is build step by step by accomplishing the features as given over a Roadmap, similar way you as a Product would develop by achieving the goals defined over your Roadmap.