Day: January 7, 2019

Enterprise Content Marketing Is A Different Ball Game Altogether

January 7, 2019

You have heard this a thousand times already, but content marketing is riding the high wave and will continue to do so for as long as the consumer market wants to make informed purchases – instead of ones they just end up making for keeping up with trends. But having worked in the B2B industry […]

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35 B2B SaaS Tips and Gentle Reminders for 2019

January 7, 2019

The desire for safety stands against every great and noble enterprise — Tacitus The second mouse gets the cheese! — Terry Pratchett It’s a listicle kind of night. And the topic is B2B Saas! The broader the product, and the more pains it promises to address, the “easier” it will be to sell. It’s like casting a larger net, […]

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Measuring SaaS Health

January 7, 2019

Healthy SaaS businesses show a consistent ability to upsell their current customers every year, increasing the value of each customer cohort over time. ZScaler, a SaaS business which recently went public, shows a wonderful example of this in their public filing. Their cohort chart below shows the initial value of each annual cohort of customers as well […]

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The Top 5 Customer Imperatives for 2019

January 7, 2019

With half my career in management consulting and the other half in consumer tech and B2B SaaS, one theme has been a constant. While buyers and users increasingly expect hyper targeted brand experiences, personalized services and more fluid product interactions, customer centricity – managing your strategy and your customer’s experience across every touchpoint – continues […]

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