Product Growth

Buy 1 Get 1 Free Or 1/2 Off - Which is better for SaaS Products??

I have been interested in Masterclass e-learning courses for few months, since they added celebrity chefs like Thomas Keller and Gordon Ramsay. The latest targeted ads by google made me aware of the “Buy 1Gift 1” promotion they were running this week . I thought $180 (annual all-inclusive pass, currently the only pricing tier available) was a little bit steep for my impulse buy, given…
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Product Management

UX research roundup — 2018

2018 was a long year. Thinking back to January 2018 makes my brain feel like I am trying to remember something from five years ago. However long, 2018 brought a lot of interesting learnings and thoughts in user research. As the years go by, user research evolves and grows in…