Product Stories

Deliver personalized customer notifications at the right time

NotifyVisitors helps automate notifications on a website and mobile application based on visitor behavior. One can select from multiple targeting rules including location, visitor duration or frequency, browser or device type, URL source, time of the day and many more. We interviewed SiddharthGupta, the Founder of NotifyVisitors to know more about the product, key business problems it…
Read more
Interviews

Product Management Dynamics in a Start-up

As any start-up evolves, it goes through different stages such as validating an idea or establishing product-market fit or scaling up. Whether you are a founder or a Product Manager, you need to understand the dynamics of product management as your start-up goes through…
Interviews

Top 5 things for High Impact Product Management

Product Managers engage in varied activities in their day to day jobs. PMs may lose sight of their top product goals and OKRs while performinghundreds of activities they are supposed to handle. How should PMs pick and choose among numerousactivities and cut down…
Interviews

Practical Tips for Aspiring Product Entrepreneurs

Are you daydreaming about your product idea? Know the unknown, before you take the plunge. My Guest is a recent SAAS product entrepreneur, Puneet Kataria Founder of Customer Success Box. He recently raised funding of 1 million dollars for his start-up. In this episode, I…
Interviews

Becoming a More Strategic Product Manager

Product management, by design, is hands-on. Product Managers dive into the details, get their hands dirty, be part of the daily push and pull. PM jobs are by nature very tactical. However, tactical work smothers the more strategic parts, limiting the impact. Customers never…
Interviews

Recipe of Software Product Marketing

David Daniels is a Product Marketing Guru has observed that Product Marketing is largely misunderstood by organizations and professionals. He talks about his secret recipe applicable for creating Product Marketing framework in any tech company. He highlights the basic…