Interviews

Top 5 things for High Impact Product Management

Product Managers engage in varied activities in their day to day jobs. PMs may lose sight of their top product goals and OKRs while performinghundreds of activities they are supposed to handle. How should PMs pick and choose among numerousactivities and cut down noise to simplify their work? And how those chosen activities and tasks can beperformed best for predictable product…
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Interviews

Practical Tips for Aspiring Product Entrepreneurs

Are you daydreaming about your product idea? Know the unknown, before you take the plunge. My Guest is a recent SAAS product entrepreneur, Puneet Kataria Founder of Customer Success Box. He recently raised funding of 1 million dollars for his start-up. In this episode, I…
Interviews

Becoming a More Strategic Product Manager

Product management, by design, is hands-on. Product Managers dive into the details, get their hands dirty, be part of the daily push and pull. PM jobs are by nature very tactical. However, tactical work smothers the more strategic parts, limiting the impact. Customers never…
Interviews

Recipe of Software Product Marketing

David Daniels is a Product Marketing Guru has observed that Product Marketing is largely misunderstood by organizations and professionals. He talks about his secret recipe applicable for creating Product Marketing framework in any tech company. He highlights the basic…
Blogs

AI Based Marketing Trends in 2018

AI taking revenue growth to the next level Open any website and the chatbot is ready to serve you. Bots are not new, but an increasing number of marketers are now using the services of chatbot to engage visitors during the conversion process. It is estimated that by…
Blogs

BPO Talent To Be Groomed For Inside Sales In SaaS India

With ongoing expeditious advancements in communication, social media, cloud, mobility and related technologies – sales is on a continuous path for digital transformation. This is going to place inside sales teams at a strategic position in sales and marketing process…