Interviews

Practical Tips for Aspiring Product Entrepreneurs

Are you daydreaming about your product idea? Know the unknown, before you take the plunge. My Guest is a recent SAAS product entrepreneur, Puneet Kataria Founder of Customer Success Box. He recently raised funding of 1 million dollars for his start-up. In this episode, I talk with Puneet about his start-up journey around getting an idea, leaving an established corporate career, finding…
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Interviews

Becoming a More Strategic Product Manager

Product management, by design, is hands-on. Product Managers dive into the details, get their hands dirty, be part of the daily push and pull. PM jobs are by nature very tactical. However, tactical work smothers the more strategic parts, limiting the impact. Customers never…
Interviews

Recipe of Software Product Marketing

David Daniels is a Product Marketing Guru has observed that Product Marketing is largely misunderstood by organizations and professionals. He talks about his secret recipe applicable for creating Product Marketing framework in any tech company. He highlights the basic…
Product Growth

AI Based Marketing Trends in 2018

AI taking revenue growth to the next level Open any website and the chatbot is ready to serve you. Bots are not new, but an increasing number of marketers are now using the services of chatbot to engage visitors during the conversion process. It is estimated that by…