Author: Jason Conrad
As associate partner at Customer Imperative, Jason works with growth-stage technology clients to help them gain, grow and retain valuable customers. Jason specializes in customer success and product marketing practices that drive SaaS product-line growth and profitability. Prior to joining Customer Imperative in 2018, Jason spent over 10 years in leadership positions across management consulting, B2B SaaS and consumer technology industries.
January 7, 2019
With half my career in management consulting and the other half in consumer tech and B2B SaaS, one theme has been a constant. While buyers and users increasingly expect hyper targeted brand experiences, personalized services and more fluid product interactions, customer centricity – managing your strategy and your customer’s experience across every touchpoint – continues […]