Author: Jason Conrad

As associate partner at Customer Imperative, Jason works with growth-stage technology clients to help them gain, grow and retain valuable customers. Jason specializes in customer success and product marketing practices that drive SaaS product-line growth and profitability. Prior to joining Customer Imperative in 2018, Jason spent over 10 years in leadership positions across management consulting, B2B SaaS and consumer technology industries.

The Top 5 Customer Imperatives for 2019

January 7, 2019

With half my career in management consulting and the other half in consumer tech and B2B SaaS, one theme has been a constant. While buyers and users increasingly expect hyper targeted brand experiences, personalized services and more fluid product interactions, customer centricity – managing your strategy and your customer’s experience across every touchpoint – continues […]

Read More