B2B SAAS

The hidden secret of B2B SaaS – Solve a real business problem

January 13, 2019

One of the most common mantras in the startup business is “solve a real world problem.” In other words base your business on something that people need or want. And are willing to pay for. Its kinda obvious to state that B2B SaaS needs to solve a real business problem.  Business problems can be a complex […]

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Buy 1 Get 1 Free Or 1/2 Off – Which is better for SaaS Products??

January 8, 2019

I have been interested in Masterclass e-learning courses for few months, since they added celebrity chefs like Thomas Keller and Gordon Ramsay. The latest targeted ads by google made me aware of the “Buy 1 Gift 1” promotion they were running this week . I thought $180 (annual all-inclusive pass, currently the only pricing tier available) […]

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35 B2B SaaS Tips and Gentle Reminders for 2019

January 7, 2019

The desire for safety stands against every great and noble enterprise — Tacitus The second mouse gets the cheese! — Terry Pratchett It’s a listicle kind of night. And the topic is B2B Saas! The broader the product, and the more pains it promises to address, the “easier” it will be to sell. It’s like casting a larger net, […]

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Measuring SaaS Health

January 7, 2019

Healthy SaaS businesses show a consistent ability to upsell their current customers every year, increasing the value of each customer cohort over time. ZScaler, a SaaS business which recently went public, shows a wonderful example of this in their public filing. Their cohort chart below shows the initial value of each annual cohort of customers as well […]

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The Top 5 Customer Imperatives for 2019

January 7, 2019

With half my career in management consulting and the other half in consumer tech and B2B SaaS, one theme has been a constant. While buyers and users increasingly expect hyper targeted brand experiences, personalized services and more fluid product interactions, customer centricity – managing your strategy and your customer’s experience across every touchpoint – continues […]

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