Product Marketing

Enterprise Content Marketing Is A Different Ball Game Altogether

January 7, 2019

You have heard this a thousand times already, but content marketing is riding the high wave and will continue to do so for as long as the consumer market wants to make informed purchases – instead of ones they just end up making for keeping up with trends. But having worked in the B2B industry […]

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Recipe of Software Product Marketing

October 10, 2018

David Daniels is a Product Marketing Guru has observed that Product Marketing is largely misunderstood by organizations and professionals. He talks about his secret recipe applicable for creating Product Marketing framework in any tech company. He highlights the basic differences between product management, product marketing, and sales enablement. Varun MittalI am the Chief Editor of […]

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AI Based Marketing Trends in 2018

September 18, 2018

AI taking revenue growth to the next level Open any website and the chatbot is ready to serve you. Bots are not new, but an increasing number of marketers are now using the services of chatbot to engage visitors during the conversion process. It is estimated that by 2020, 85% of the customer relationship will be managed […]

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The marketing content your sales team would love !!

April 18, 2018

I have been bouncing off the topic with some very accomplished professionals with varied skill and experience set; mainly in search of a best practices framework that can be put together as a generic solution. I am a B2B sales expert, and my client organization range from selling Geospatial solutions to ERP, from power grids […]

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Uncover Myths of Product Management & Marketing in 2018

April 1, 2018

Methodology Vs Idea based Product Management Approach I recently read an article by Gabriel Steinhardt on the current state and future of product management. He describes the Dichotomous future of Product Management where he foresees the evolution of two approaches to Product Management – Idea based and Methodology based.   The Generalization, Business, and Technology […]

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[Infographic] Product Management & Marketing Salaries in India

March 3, 2018

  Varun MittalI am the Chief Editor of Saastras media site. I love to write and talk about product management, marketing, and digital sales aspects related to Enterprise Software and B2B SAAS products

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