Is It 2.0 For Indian IT?

December 20, 2018

“In Biggest IT Deal, HCL Tech To Buy $1.8 Billion of IBM Software” screamed the headlines. While the size of the font in the headlines was because of the dollar figure, one wishes it was more because a leading Indian IT Services company was investing in products. There is reason to be skeptical, though. This […]

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AI Based Marketing Trends in 2018

September 18, 2018

AI taking revenue growth to the next level Open any website and the chatbot is ready to serve you. Bots are not new, but an increasing number of marketers are now using the services of chatbot to engage visitors during the conversion process. It is estimated that by 2020, 85% of the customer relationship will be managed […]

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Saasy Business, On-Premise Companies can’t ignore! (With Muthu Ranganathan)

May 9, 2018

Varun: Why should on-premise software companies transition to Saas business in 2018? Muthu: If not in 2018, which is already too late, it’s going to be never. Any software company that has an established on-premise software have to transition as customers are getting to it. Many IT departments in companies have started looking at more […]

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Uncover Myths of Product Management & Marketing in 2018

April 1, 2018

Methodology Vs Idea based Product Management Approach I recently read an article by Gabriel Steinhardt on the current state and future of product management. He describes the Dichotomous future of Product Management where he foresees the evolution of two approaches to Product Management – Idea based and Methodology based.   The Generalization, Business, and Technology […]

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BPO Talent To Be Groomed For Inside Sales In SaaS India

December 27, 2016

Published at Product Nation With ongoing expeditious advancements in communication, social media, cloud, mobility and related technologies – sales is on a continuous path for digital transformation. This is going to place inside sales teams at a strategic position in sales and marketing process, in terms of significance. A shift is being observed from field sales […]

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Evolving Software Products Market in India

June 16, 2014

Moving up the value chain – From body shopping to offshore development to consulting Indian IT industry started making its initial footprint in the international market in 1980s when the core business value proposition was cost arbitrage which is still today an important driver for the growth of the industry. As the Indian IT firms […]

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