Product Growth

Buy 1 Get 1 Free Or 1/2 Off - Which is better for SaaS Products??

I have been interested in Masterclass e-learning courses for few months, since they added celebrity chefs like Thomas Keller and Gordon Ramsay. The latest targeted ads by google made me aware of the “Buy 1Gift 1” promotion they were running this week . I thought $180 (annual all-inclusive pass, currently the only pricing tier available) was a little bit steep for my impulse buy, given…
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