Product Management

Should Product Managers Listen To Salespeople?

The newly minted Product Manager did a terrific job in his first presentation to the 20 Sales Heads of the technology products’ company. He started with the description of the market, the actual problem that we are seeking to solve, the current features of our product that partially address the problem, and the future planned feature sets that will take care of the rest of the problem as we have…
Read more
Product Management

5 Books to Read for a Young Product Owner

Immediately after I wrote the article “5 Books to Read for a Young ScrumMaster” people started to ask me “And what about a young Product Owner, Anton?”. So I think it’s time to answer this question too. Please fasten your seatbelt and let’s go! 0. The Scrum…
Product Management

Emotion-driven product use case design

Building products is a creative and sometimes messy process. It requires entrepreneurs and product managers to balance coming up with moonshot and ambitious ideas while prioritizing them to make sure they are aligned with the mission of their company and solving real…
Product Management

The Do's and Don'ts of Scrum

For the Scrum Master:  ✔ Facilitate the product owner to maintain and prioritize the Product Backlog and own the business decisions;  ✔ Help the team members to come up with most realistic estimations they can;  ✔ Help the team members to make right technology…
Product Management

How to get into Product Management?

Very few Product Managers started out as Product Managers. Most transitioned to the role from a tangentially related role – maybe software development or project management, maybe marketing and business development, maybe design and customer service. This advice is for…