Product Management

What skills you should see in a Product Manager?

A product manager is involved in every stage of the product. This makes Product Manager one of the most impactful roles in a product organization. She is responsible for all activities from product concept to launch to growth. A product manager works on strategic areas such as making a product stand out among its competitors and also works on tactical areas such as solving challenges of the…
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Product Management

What is your AI strategy?

Having seen data science and AI use cases in various industries in the past one and half year, I can say thatAndrewhas a great pragmatic advise for all the companies going AI or starting to consider the AI impact. Start small: Have a big vision but start…
Product Management

How to hire exceptional product managers?

There’s a lot of information available on the internet from a candidate’s perspective on cracking an interview. There are also umpteen useful resources to understand the skills that a Product Manager must possess. But hiring the right product manager for your team is…
Product Growth

If you need tips to start, listen to my SAAS Rap

It’s all in the airMade shrink-wrapped disappearIt’s still a business yoYou gotta work at it broIf you need tips to startListen to my SAAS rap First find what you want to doMake it special, gotta get to knowWho be the user? What be the use?Is the need major? Is the…
Product Growth

Case study: Optimizing a SAAS business  (Part 2)

This is a multi-part series of reports on a real-life case study helping a SAAS business find its PMF and reduce the friction of user on-boarding to drive up signup-to-use-to-buy metrics. In the first part of this series, I covered the broad issues and challenges and the…
Product Growth

Case Study: Optimizing a SAAS business

“We need help. We feel we are spinning our wheels. We have a great product, follow all SAAS practices and recommendations, have customers, a healthy traffic and sign-ups but we don’t seem to be converting any sign-ups to paid customers.” I was invited by a SAAS…
Product Management

Product Principles - A Leadership Tool

One of my all-time favourite books isThe Hard Thing About Hard Thingsby Ben Horowitz, in particular, the chapter entitled ‘The Struggle’. I can relate to The Struggle. All of it. Product Leaders will likely find many of the struggles described in the…