Product Growth

If you need tips to start, listen to my SAAS Rap

It’s all in the airMade shrink-wrapped disappearIt’s still a business yoYou gotta work at it broIf you need tips to startListen to my SAAS rap First find what you want to doMake it special, gotta get to knowWho be the user? What be the use?Is the need major? Is the need now?Do they lose money? Or waste lots of timeIs the pain real? Happen all the time?Is everybody suffering, or it’s only…
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Product Growth

Case study: Optimizing a SAAS business  (Part 2)

This is a multi-part series of reports on a real-life case study helping a SAAS business find its PMF and reduce the friction of user on-boarding to drive up signup-to-use-to-buy metrics. In the first part of this series, I covered the broad issues and challenges and the…
Product Growth

Case Study: Optimizing a SAAS business

“We need help. We feel we are spinning our wheels. We have a great product, follow all SAAS practices and recommendations, have customers, a healthy traffic and sign-ups but we don’t seem to be converting any sign-ups to paid customers.” I was invited by a SAAS…
Product Management

Product Principles - A Leadership Tool

One of my all-time favourite books isThe Hard Thing About Hard Thingsby Ben Horowitz, in particular, the chapter entitled ‘The Struggle’. I can relate to The Struggle. All of it. Product Leaders will likely find many of the struggles described in the…
Product Management

We Need Fewer Product Managers

Note 1: This post may read like an attack on product management. That is not my intent at all. I love all things product. This post has been brewing as I interact with more and more companies struggling to define (and scale) product “management” in increasingly complex…
Product Management

10 Product Development Traps

These are not “rules”, but rathertendencies. We seem wired to go in one direction, and have to actively offset the tendency. I’ve fallen into each of these (repeatedly) over the years, and have observed extremely savvy product developers do the same. How do you…
Product Management

“Going Agile”

I was on a plane recently, and ended up sitting next to a CEO of a medium-sized company. He was deep in the email-responding zone for most of the flight, but finally took a break to have a drink. He wasobviouslya seasoned leader; I immediately had that “this…