Product Management

Minimum Viable Book Review: Zero To One by Peter Thiel

It’s a book that is considered mandatory reading by many of the top minds of the startup world, but I’d be lying if I said I wasn’t partly drawn to it due to Thiel’s vehement support for Donald Trump. I was intrigued both by the book’s almost mythical status and also by the underlying rationales I might see of business elite in supporting Trump. Having read the book, I believe, both…
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Product Management

UX research roundup — 2018

2018 was a long year. Thinking back to January 2018 makes my brain feel like I am trying to remember something from five years ago. However long, 2018 brought a lot of interesting learnings and thoughts in user research. As the years go by, user research evolves and grows in…
Product Management

Measuring SaaS Health

Healthy SaaS businesses show a consistent ability to upsell their current customers every year, increasing the value of each customer cohort over time.ZScaler, a SaaS business which recently went public, shows a wonderful example of this in their public…
Product Management

The Top 5 Customer Imperatives for 2019

With half my career in management consulting and the other half in consumer tech and B2B SaaS, one theme has been a constant. While buyers and users increasingly expect hyper targeted brand experiences, personalized services and more fluid product interactions, customer…
Product Management

5 Books to Read for a Young Product Owner

Immediately after I wrote the article “5 Books to Read for a Young ScrumMaster” people started to ask me “And what about a young Product Owner, Anton?”. So I think it’s time to answer this question too. Please fasten your seatbelt and let’s go! 0. The Scrum…
Product Management

Emotion-driven product use case design

Building products is a creative and sometimes messy process. It requires entrepreneurs and product managers to balance coming up with moonshot and ambitious ideas while prioritizing them to make sure they are aligned with the mission of their company and solving real…