Product Management

The Top 5 Customer Imperatives for 2019

With half my career in management consulting and the other half in consumer tech and B2B SaaS, one theme has been a constant. While buyers and users increasingly expect hyper targeted brand experiences, personalized services and more fluid product interactions, customer centricity – managing your strategy and your customer’s experience across every touchpoint – continues to be…
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Product Management

5 Books to Read for a Young Product Owner

Immediately after I wrote the article “5 Books to Read for a Young ScrumMaster” people started to ask me “And what about a young Product Owner, Anton?”. So I think it’s time to answer this question too. Please fasten your seatbelt and let’s go! 0. The Scrum…
Product Management

Emotion-driven product use case design

Building products is a creative and sometimes messy process. It requires entrepreneurs and product managers to balance coming up with moonshot and ambitious ideas while prioritizing them to make sure they are aligned with the mission of their company and solving real…
Product Management

The Do's and Don'ts of Scrum

For the Scrum Master:  ✔ Facilitate the product owner to maintain and prioritize the Product Backlog and own the business decisions;  ✔ Help the team members to come up with most realistic estimations they can;  ✔ Help the team members to make right technology…