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UX design principles for building habit-forming SaaS products

While RFPs for business software have a huge checklist around technical and functional requirements, you would never see any mention of User Experience. It seems in the sales cycle, there is no potential impact of good product design on the buyers. What value can Business Software companies drive from their investment in providing a better product design?

Which are the upcoming trends around product experience that you think can substantially influence the success of B2B saas over the next decade?

Learn key principles of UX designing to build habit-forming products.

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